And the 2017 colour of the year is….
It’s time to pack the grey and midnight blue’s away and grab a paint brush whilst welcome the new, vibrant colour trending for 2017….
Mrs Monnington Boddy works at WGSN, a London-based company that offers information on current and future trends in fashion, interior design and lifestyle. As director of colour Mrs Monnington Boddy's specific remit is to know precisely what colours will be in demand in the future. Mrs Boddy is currently working on the firm's colour forecasts for spring/summer 2019 and carefully studies trends from all around the world.
For certain Industries colour really does matter, such as the car industry, fashion designers, interior designers, florists and mobile phones amongst many others. Getting it right can help boost sales, with some companies even trademarking the branding colour they use.
It is with this in mind that these industries anxiously await the annual announcement by Pantone of the "Colour of the Year". Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' colour standards groups. After two days of presentations and debate, they choose a colour for the following year which these consumer-oriented companies purchase to help guide their designs and planning for future products.
Mrs Boddy purports that certain colours are associated with particular feelings. Looking at a bright colour such as yellow can make us feel more cheerful, while blue is often seen as a calming, reassuring colour. This is how the Pantone colour of the year is arrived at; it is a symbolic colour choice or ‘a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude’
So it was with much excitement when the new colour for 2017 was unveiled by Pantone as… ‘Greenery’!
Described by Pantone, “Greenery is a refreshing and revitalizing shade, symbolic of new beginnings… a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew…A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality”
Once revealed, the designers got to work demonstrating how Greenery, because of its inherently neutral traits, can be used in big or small doses with or without other neutrals, and as an accent or a foundation for other colour schemes as shown here in House Beautiful Magazine.
You don’t have to go all out green; try throws, cushions, plants or as Martyn Lawrence-Bullard suggests, “Add really fun emerald glasses to your regular white plates and suddenly you’ve got that up-to-the minute look.”
On the Farrow & Ball website they have also embraced the green trend but have toned it down showcasing their ‘studio green’ which is a darker shade than ‘Greenery’
So whichever shade of green tickles your fancy, launch ahead adding colour whilst evoking a sense of freshness, then pat yourself on the back for being bang on trend too!